Empathy over all
Every feature starts with understanding a real struggle: the overwhelmed parent, the coach drowning in admin, the athlete who just wants to play.
About
Competitors at heart who
Competitors at heart who
happen to build software.
Our team lives and breathes sports, which means we understand the passion, the pressure and the pure chaos of running teams and events. Sketchplay is what we built about it.
It started in a driveway.
During covid, a conversation that had nothing to do with software turned into an argument about how badly sports management worked. Registration in one place, schedules in another, payments somewhere else, and a parent on a group text asking which field, again.
We talked ourselves out of it. Building software for youth sports is a crowded, unglamorous business and there were already plenty of tools. The idea got shelved.
Then a text from our first client changed the entire direction, and Sketchplay was born. They did not want another tool. They wanted the four they already had to stop disagreeing with each other. That is a different product, and it is the one we have been building ever since: one roster that registration, scheduling, communication, ticketing and scores all run off.
The short version
How we got here.
Four years from a driveway conversation to the platform clubs run their seasons on.
- 2022 A driveway conversation During covid, a conversation turned into a full-blown idea to simplify the mess that was sports management.
- 2023 One text changed it Having decided not to pursue the idea, a simple text from our first client changed the entire direction. Sketchplay was born.
- 2024 The training pillar After a year of development, research, listening, testing and iterating, we launched the training pillar.
- 2025 The tournament pillar In August we launched the tournament pillar, and kept rolling out features on the back of customer feedback.
- Today Six products, one roster Registration and payments, AI scheduling, communication, ticketing, live scores, and a branded website and app. All running off one record.
What we hold to
Authentic experiences, and a
Authentic experiences, and a
relentless focus on your success.
Simplicity over chaos
One platform instead of four. When you are managing several kids across several sports, you need tools that work intuitively, not another learning curve.
Coaches should coach
We see coaches staying late doing paperwork when they would rather be developing athletes. The platform takes the business headaches.
Careers
Build the future
Build the future
of Sketchplay.
If the driveway story sounded familiar, we would like to hear from you. There are no openings posted at the moment, but we would still rather know you exist than not.
See it with your own season in it.
Thirty minutes, your actual schedule and roster on screen, and an honest answer about whether we are a fit.